New media and post-truth

New media and post-truth

„"New Media and Post-Truth" – a critical analysis of the modern information society
Author: Silvia Petrova

How has the digital revolution changed the way we perceive truth?
In the age of information technology and social networks, traditional notions of truth and objectivity are being drastically transformed. "New Media and Post-Truth" by Silvia Petrova is a profound and analytical work that explores the impact of digital communication channels on public opinion, the media, and political processes.

This is a must-read for students, journalists, doctors, psychologists, social researchers, and communications professionals who want to understand how the modern media environment functions and how it influences public health, politics, and social norms.

What is "post-truth"?
Post-truth refers to a state in which objective facts have less influence on public opinion than emotions and personal beliefs. This phenomenon is exacerbated by:
✅ Дезинформацията и фалшивите новини
✅ Алгоритмите на социалните мрежи, които подсилват пристрастията
✅ Манипулативните техники в рекламата и политическата пропаганда
✅ Намаляващото доверие в традиционните медии и науката

These factors make critical thinking and media literacy vital skills for any professional – whether in the fields of medicine, social sciences, or communications.

Main topics in the textbook
1. The digitalization of media
Development of Internet media and social networks
The difference between traditional and digital journalism
The role of algorithms in the dissemination of information

2. Post-truth and its impact on society
Definition and historical context
The psychological mechanisms behind the acceptance of misinformation
How fake news affects medicine, science and public policy

3. Media in healthcare and medical practice
Misinformation about vaccines and medical therapies
The role of social networks in the spread of pseudoscience
How patients perceive health information

4. The political aspects of post-truth
How the media influence democracy and public opinion
Manipulation in election campaigns
The effect of "echo chambers" on political views

5. Strategies for recognizing disinformation
How to analyze media content critically
Fact-checking tools
The role of ethical journalism in the fight against post-truth

Who is the textbook intended for?
Journalism, communications and media studies students – will understand how to recognize and analyze fake information
Medical professionals and pharmacists – will learn how to deal with misinformation in the field of healthcare
Social workers and psychologists – will gain valuable knowledge about the psychological mechanisms of manipulation
Politicians and public figures – will realize the influence of new media on democratic processes

Why choose this one? textbook?
✔ Актуално съдържание – изследва едно от най-належащите предизвикателства на съвременната епоха
✔ Задълбочен анализ – съчетава теоретични basics with real examples
✔ Практически насочен – предлага стратегии за критично мислене и борба с дезинформацията
✔ Интердисциплинарен подход – подходящ за различни професионални сфери

„"New Media and Post-Truth" by Silvia Petrova is a must-read for anyone who wants to understand how digital technologies are changing the way we perceive truth.

Develop your critical thinking and learn how to navigate the sea of information!